Responsible for all packaging needs, including can design, packaging layout, ideation, color-proofing, delivering print-ready files, overseeing and managing printing process from concept through production. Concept and design for marketing and sales materials including billboards, posters, sell sheets, in-store displays, merchandise, social media, and image mockups. I picked all the colors for the cans and packaging. Formats for the can labels include stickers, plastic wraps, and eventually Ball and Crown printed cans.

I worked directly with FDA specialists to get all of Ashland’s can labels FDA ready and approved. After numerous rounds and final approval, I implemented the updated designs across all packaging to ensure legality for sale in the market.